Our services
Forbes offers an entire range of Marketing Research services - from Opinion Surveys to Focus Groups,
Mystery Shopper Audits to statistical analysis and reporting.
Our expertise include Customer Satisfaction Surveys,
Employee Engagement Surveys, Advertising and Branding Studies,
Awareness Knowledge Attitude Usage Research
QUANTITATIVE RESEARCH
Data Collection Methods
- Door-to-door, Street intercept, Consumer Panel, Client database
- Computer-Assisted: Personal Interviews (interviewer led), Telephone Interviews, Self-Interviews
Sampling Methods
- Quota based
- Probability sampling
- Multi-stage Systematic Random Sampling
QUALITATIVE RESEARCH
Data Collection Methods
- Focus Group Discussions (FGD)
- In-depth interviews (IDIs)
- Mystery Shopper Audits
Analysis Techniques
- Content Analysis - What was said?
- Context Analysis - When was it said & how?
- Thematic Analysis - what are the main ideas?
DATA PROCESSING
& ANALYSIS
Quality control
- Interviewer-led data collected are subject to telephone recalling
- Data is cleaned further processed to remove illogical responses, speedsters & flatliners
Analysis techniques
- Significance testing
- Forecasting & Trend Analysis
- Multivariate regression & Time Series
